'Simplistic designs that showcase a texture instead of a stone have a wide appeal with men, says Karri Ann Frerichs for San Francisco-based designer John Brana…  Men look for pieces with significant weight that offer durability.

"For these design preferences, John has developed sterling silver collections that focus on textures and minimalistic designs."…

For design inspiration, Brana looks to natural and organic themes to create his signature textures of Redwood, Reptile, Wave, Tonga, and Sierra.  The designer has developed a loyal customer base by turning clients into collections, making it easy to amass a complete collection based on the texture he likes best.' 

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